展会

2024广州国际直播空间建设及创新产业博览会（LCIE）

Shenzhen International Live Space Construction And Innovation Industry Expo(LCIE)

  全新视界 融合创新 沉浸体验 遇见未来

New Horizon

Integrated Innovation

Immersive Experience

Meet The Future

时间：2023年5月15日-17日  地点：广州琶洲?保利世贸博览馆

Time: May 15th-17th, 2023

Location: Poly World Trade Expo Center, Pazhou, Guangzhou

组织机构

主办单位：广东省直播电子商务协会

扩展集团

承办单位：企闻展览策划（上海）有限公司

广州扩展展览服务有限公司

Host

Sponsor: Guangdong Live E-commerce Association

          Kuozhan Exhibiton

Organizer:Guangzhou Kuozhan Exhibiton Services Co., Ltd

LCIE直播产业大会

-打造世界直播空间产业风标

LCIE Live Industry Expo

-Serve As The Bellwether For The World Live Space Industry

随着全球数字技术和5G网络的飞速发展，数字经济正不断改变人们生活方式和经济发展模式。作为当今全球贸易的重要组成部分，数字贸易不再简单地通过数字技术进行的实物商品贸易，而是包括更广意义上的数字服务贸易，数字货币的使用、数据和数字产品的销售、数字化服务贸易等。

大环境下技术创新催生了服务贸易不断发展出新模式、新业态，深入渗透并颠覆性地改变了传统贸易发展过程中的各个环节和交互方式，进一步推动了数字贸易全球化提速。

而其中直播作为企业对外营销和品牌文化的有效触点，乘着数字经济和直播经济的浪潮必然朝着更多样化的方向发展，各行业跨界合作，新型IP衍生，品牌文化的升级落点于直播空间建设和创新已是必然趋势，

品牌化、智能化、科技化的直播空间必然在各行业场景中得以深度应用，全面提升企业业务及数字化转型的进程。

2023年大量头部主播后撤，回归市场流量红利必然将被更具潜力的企业所截取，2024年，企业直播整个行业发展成熟度和特异性将飞跃式提升，品牌企业在深入了解用户的同时，更加重终端触达和用户吸引。在VR、AR、AIGC的加持下新型的品牌营销服务方案和沉浸互动式直播空间的诉求大大提升，企业直播将开启“标准化、个性化，智能化”的直播新时代。

With the rapid development of global digital technology and 5G networks, the digital economy is constantly changing people's lifestyles and economic development models. As an important component of global trade today, digital trade is no longer simply a physical commodity trade conducted through digital technology, but includes broader digital service trade, the use of digital currency, sales of data and digital products, and digital service trade.

In the current circumstances, technological innovation has spurred the continuous development of new models and formats in service trade, which have deeply penetrated and fundamentally changed various links and interaction methods in the development process of traditional trade, further promoting the acceleration of digital trade globalization. As an effective element for enterprise external marketing and brand culture, live will inevitably develop towards more diversified directions in accordance with the wave of digital economy and live economy, cross industry cooperation, new IP derivatives, and the upgrading of brand culture will inevitably focus on the live space construction and innovation.Branded, intelligent, and technological live spaces will inevitably be deeply applied in various industry scenarios, comprehensively enhance the process of enterprise business and digital transformation.

In 2023, a large number of top anchors will return to market traffic dividends.The profitable market full of desiring opportunities will inevitably be possessed by more promising enterprises.In 2024, the maturity and specificity of the entire industry development of enterprise live will be greatly improved. Brand enterprises will not only deeply understand users, but also pay more attention to terminal reach and user attraction. With the support of VR, AR, and AIGC, the demand for new brand marketing service solutions and immersive interactive live spaces has greatly increased. Enterprise live will open the new era of "standardization, personalization, and intelligence".

1000 参展企业

50 场次会议论坛活动

50000 全球专业观众

1,000 Exhibitors

50 Forum

50,000 Professional Global Buyers

展品大类

直播软件、直播平台、数字服务、数字技术、云计算、大数据分析

直播硬件、空间设计、光源设备、影视设备、影音设备、网络设备

Major Exhibits

Live broadcast software, live platforms, digital services, digital technology, cloud computing, big data analysis

Live broadcast hardware, space design, light source equipment, film and television equipment, audio-visual equipment, network equipment

同期活动精彩纷呈，引领营销新时代

未来品牌展示空间创新发展高峰论坛

直播技术与应用发展高峰论坛

多功能直播体验分享大会

未来视觉效果峰会

Fabulous Simultaneous Activities Leading A New Era Of Marketing

Future Brand Exhibition Space Innovation and Development Forum

Live Technology and Application Development Forum

Multi-functional Live Experience Sharing Conference

Future Visual Effects Summit

观众群体

Professional Buyers

政府机关，行业协会

数字产业园、工业园区，科技园区；

MCN机构、培训机构、广播影视、电竞、游戏、赛事相关生产运营品牌及平台；

博物馆、展览馆、大型互动体验中心、游乐中心、动植物园等；

品牌生产商、贸易商、经销代理商培训机构等；

社交电商、社区团体、社群等新零售渠道商；

Government agencies,industry associations

Digital industrial parks, industrial parks, and technology parks;

MCN institutions, training institutions, broadcasting, film and television, gaming, and event related production and operation brands and platforms;

Museums, exhibition halls, large-scale interactive experience centers, amusement centers, animal and plant gardens, etc;

Brand manufacturers, traders, distribution agent training institutions, etc;

New retail channels such as social e-commerce, community groups, and communities;

Entire Territory Marketing For Building Exclusive Traffic For Brand

放眼世界 遇见未来

Eye On The World

Meet The Future

LCIE组委会

上海市徐汇区南宁路970号万科中心B座801室

联系人：吴先生

手机：13067931322

LCIE Organizing Committee

Room 801, Building B, Vanke Center, No. 970 Nanning Road, Xuhui District, Shanghai

Contact: Mr.Wu

Mobile: 13067931322